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Colorist-developed at-home hair color, with safe and effective ingredients for vibrant, dimensional, salon-worthy color. Clinically proven to leave hair 15x shinier, with 40% reduced breakage and 88% softer and smoother strands.
Easy-to-apply, clean, high-performing formulas that won’t compromise hair health and are proudly vegan, cruelty-free, gluten-free and ammonia-free.